Research and Planning

TV SCHEDULING

1. The schedule for each day can be broken down into clear segments. How would you categorise these segments?

- Breakfast  - Daytime  - Children  - Family  - Adult (after 9pm)

2. Who are the target audiences for these segments?

- Breakfast > more 'split'
- Daytime > Unemployed students, elderly, housewives.
- Children
- Family - peak time
- Adults (after 9pm)

3. What would you say are the most popular genres on television?

* News
* Game Shows
* Talk Shows
* Soap Opera
* Sit-Coms
* Film

4. Who is the target audience of each terrestrial channel? Give examples of scheduled programmes to support your views.

BBC ONE: Mixed (anybody) mass broadcasting channels
BBC TWO: Intellectual adults, minority . Educated
ITV1: Mixed (anybody ) mass broadcasting channels
CHANNEL 4: Young adults
CHANNEL 5: Mass audience channel: creates variety

5. Roughly, what percentage of each channels schedules is taken up with repeats? Why do you think this is ?

Any channel which is not BBC related as it is cheaper for them to repeat a programme . Repeats are mainly in the day time rather than peak time.

6. Which channels have more imported programmes in their schedules? Why do you think this might be?

Channel 4 & Channel 5
- Havent got as much money so it is cheaper.

7. What do you understand by the term ' the watershed' and where does this occur in TV schedules?

- The watershed is getting rid of an audience (children)
9.00pm > watershed
Now days > 10.00